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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

Your message doesn’t measure up. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset.

Apparel 160
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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

Know how to measure the success of your campaign. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. How will you know your email marketing campaign is a success? and an invaluable time-saver.

Marketing 210
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5 More Outside-The-Box Content Marketing Ideas

Cision

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Measure everything, too. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” How to Succeed With Mobile Apps: Serve your audience. Facilitation.

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Why Paid Social is a Strong Tool for Performance Marketing

5W PR

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness.

Tools 78
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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. They tell a narrative in which shoes and apparel just happen to have a supporting role. 3) Marketing assumption: influencers can be purchased .

Study 69
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Measuring if it Matters. Tell the Story.