Remove Apparel Remove Measurement Remove Social Media
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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

Your message doesn’t measure up. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset.

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

Know how to measure the success of your campaign. Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

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5 More Outside-The-Box Content Marketing Ideas

Cision

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Measure everything, too.

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Why Paid Social is a Strong Tool for Performance Marketing

5W PR

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. Targeting the ideal audience One of the standout advantages of paid social media is its extraordinary ability to target specific audiences.

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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. That could be an event or through content, social media, traditional news, and much more.