Shift Communications

JANUARY 22, 2018

To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. A Brief Catalog of Failures. Christopher S. Vice President, Marketing Technology.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Well then, you’re just not thinking outrageously enough. It’s guaranteed to score ridiculous amounts of coverage.

Company 116

Company Apparel Airlines Crisis Communications 116

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Kelly Groehler.

Apparel 106

Apparel Public Affairs Corporate Training 106

Mindful Marketing

FEBRUARY 1, 2025

brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g., Selective: the product’s manufacturer more carefully chooses specific retailers that align with the item’s brand image and positioning (e.g.,

Ethics 66

Ethics Retail Apparel Fashion 66