MaccaPR

AUGUST 26, 2024

Skims’ Body Positivity Campaign with Influencers Skims, known for its commitment to body inclusivity, took the 2024 Olympics as an opportunity to promote confidence and empowerment through its products. This emphasis on comfort and adaptability allowed Adidas to showcase its commitment to creating apparel that works for everyone.

Apparel 62

Apparel Product Launch Marketing Sports 62

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back.

Fashion 86

Fashion Sports Technology Apparel 86

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service.

B2B 159

B2B Apparel Product Launch Agency 159

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

5W PR

FEBRUARY 1, 2020

It’s typically within an existing product line or, at least, within a product category that is already associated with the brand. This strategy is generally simpler than a new product launch, because the current brand that serves as a basis for the new product line already has a committed customer or fan base.

Branding 109

Branding Brand Publicity Consumer 109