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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86
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Olympic Medals in Influencer Marketing: Lessons From Visa, Skims, Adidas, and Reese’s on How They Scored Big at the 2024 Olympic Games

MaccaPR

Visa’s Real-Time Payments Campaign with Athlete Influencers Visa capitalized on the international stage of the 2024 Olympics by promoting its innovative contactless and biometric payment technologies. This emphasis on comfort and adaptability allowed Adidas to showcase its commitment to creating apparel that works for everyone.

Apparel 62
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What’s your crisis PR background?

B2B 159
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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. And there’s some serious innovation on the horizon when it comes to video. Coming To You Live. And expect both citizen and major news outlets to embrace more livecasting this year.