Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans.

Media 123

Media Apparel Ethics Interviews 123

Reputation Us

AUGUST 18, 2016

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean. Nordstrom is focused on building brand loyalists and long-term customers.

Apparel 60

Apparel Strategy Customer Service Financial 60

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Well then, you’re just not thinking outrageously enough. It’s guaranteed to score ridiculous amounts of coverage.

Company 108

Company Apparel Airlines Crisis Communications 108

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I miss the issues and reputation management work, especially on corporate responsibility issues. Prior to Alice Riot, I had zero background in fashion or apparel.

Apparel 106

Apparel Public Affairs Corporate Training 106

Waxing UnLyrical

MAY 10, 2018

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. The Mayo Clinic is known for being an innovative medical care and research center, and it carries this reputation into its communications department. The majority of posts feature user-generated content.

Creativity 80

Creativity Communications Branding Brand 80

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I think I’ve been very lucky in that the leaders that I’ve worked with are very understanding of that, and they don’t want to have to backtrack and risk a reputational hit. I grew up in West Monroe, Louisiana.

Ethics 81

Ethics Data Crisis Apparel 81

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. More information and a sample social media policy are available in my book How to Protect (Or Destroy) Your Reputation Online. –John.

Policies 40

Policies Social Media Handbook Guidelines 40

5W PR

FEBRUARY 1, 2020

This is a resource-intensive process because, even then the company is able to lean somewhat on an established brand or reputation, they still have all the work ahead of them when it comes to giving consumers a reason to pay attention to the new brand, then, to make a buying decision, and tell their friends about it.

Brand 109

Brand Branding Publicity Consumer 109

Flatiron Communications

JANUARY 29, 2015

Founded in 2005, Flatiron Communications LLC is a New York City-based PR and digital media consultancy that helps emerging and established firms and organizations capitalize on the latest strategies and tools to build their business and reputation. the HSN Shopping App for mobile handheld devices and HSN on Demand ®.

Agency 28

Agency Retail Apparel Mobile 28

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. He was the youngest CMO, and he just happened to be the CMO for American Apparel.

SEO 62

SEO Study Branding Brand 62

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The formula to protect reputation in the #metoo era is both simple and very, very difficult.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

APRIL 18, 2018

It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use. Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213