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We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. All in all, not a great month for Nike’s reputation.
Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. He was the youngest CMO, and he just happened to be the CMO for American Apparel. That stuff does matter.
brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g., Selective: the product’s manufacturer more carefully chooses specific retailers that align with the item’s brand image and positioning (e.g.,
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