Deirdre Breakenridge

DECEMBER 15, 2014

Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Both were essential to help get Tipsy Elves off the ground. When you wanted to take your business to the next level, you appeared on Shark Tank.

Interviews 257

Interviews Apparel Social Media Engineering 257

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.

Brand 78

Brand Branding Viral Apparel 78

Buzzstream

OCTOBER 23, 2024

He was the youngest CMO, and he just happened to be the CMO for American Apparel. And you might go viral for something and that can really help. But on the flip side, like if it’s a viral for something that’s not related to the brand itself, like it’s not really going to do much for you.

SEO 62

SEO Study Brand Branding 62

Mindful Marketing

JUNE 4, 2024

I’m not the best person for questions about romantic cinema, but Kaylee wasn’t really interested in my perspective on the movie, Anyone But You ; she wanted to know my thoughts about a very unconventional tactic used to promote the film, as she explained: “The movie went viral because everyone thought the two leads had fallen in love (..)

Film 98

Film Apparel Television Viral 98

Mindful Marketing

FEBRUARY 1, 2025

brand-named athletic apparel is often selectively distributed) Exclusive : there are only one or two retail options for purchasing the product (e.g., Selective: the product’s manufacturer more carefully chooses specific retailers that align with the item’s brand image and positioning (e.g.,

Ethics 66

Ethics Retail Apparel Fashion 66