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Effective communications help companies navigate disruptions and maintain […] The post Mastering communications and PR in the changing automotive industry first appeared on Agility PR Solutions. This underlines why public relations are essential for brand management and customer satisfaction.
Learn how digital transformation, AI and immersive tech will reshape automotive marketing by 2025 as brands shift to personalized digital-first strategies The post The Future of Automotive Marketing: How Digital Transformation Will Define the Industry in 2025 appeared first on.
The automotive industry has faced its fair share of challenges over the years, but few crises have had the far-reaching implications of Volkswagen’s emissions scandal.
When it comes to sharing your vehicle news, finding the right automotive journalists is crucial to helping you secure the maximum amount of coverage possible. The post Top Automotive Journalists – The 2020 List appeared first on Prowly Magazine.
Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.
With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.
In case you missed the action, here’s a recap: Automotive fluid pioneer Prestone introduced three new products at the show, its latest low conductivity, corrosion-protectant thermal management solutions created to meet upcoming industry specifications for electrified vehicle coolants.
With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show.
Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.
These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. You can see more automotive technology there than anywhere else in the world.”
Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive automotive exclusive. or attention-grabbing can make your automotive pitch stand out.
From its iconic driving dynamics to its high-end, meticulously engineered cars, BMW has consistently positioned itself as a leader in the automotive industry. BMW has long been a brand associated with luxury, performance, and innovation.
Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Being an automotive or mobility tech supplier at CES comes with a list of challenges, along with many opportunities.
With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.
As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Here’s a more detailed breakdown: 0 to 100 pages: 62%.
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! Don’t panic but chances are you might already be behind in your CES planning.
I am a freelance automotive and tech journalist. I’m a big fan of personal stories within the automotive world. I then transitioned to tech journalism and finally to automotive journalism. . The post Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist appeared first on Bianchi PR.
ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers.
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The post Automotive industry ranks #2 in brand intimacy—which brands lead?
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives.
For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.
The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.
But did you know that there are two excellent podcasts about the automotive industry that are quickly becoming required listening for leaders in today’s dynamic marketplace? Covey , General Motors Head of V2X & Battery Solutions Mark Bole , and former President and CEO of the Center for Automotive Research Carla Bailo. .
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. Any pet peeves with PR people?
I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News. The post Meet the Media: Vince Bond, Reporter at Automotive News appeared first on Bianchi PR.
My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I’ve been with Automotive News Europe since 2003. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers.
I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.
With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Disclosure: SAE International is a Bianchi PR client.).
To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content. There’s no question that it could change the way we work.
I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I began my journalism career in 2014 as an intern at Automotive News. Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches. Any pet peeves with PR people?
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. continues to open up post COVID19. continues to open up post COVID19. CES expansion and momentum continues.
One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Do you have proprietary data or unique insights that would be really valuable for your audience to access?
Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. What story or stories are you most proud of?
Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
I am a tech and innovation reporter at Automotive News. You can follow Molly and Automotive News on Twitter at: @mollyboigon @automotive_news Check out some of Molly’s recent article here: The EV startup boom is over. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity.
I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. If you’re pitching me a story that’s already been covered by Automotive News or another outlet, I need a unique angle on it because my editors will not approve the story. It’s a new ground for me. Pitch news instead of promotional material.
This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. It’s no secret that auto shows have changed with the times.
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Social media is not the silver bullet. It is just one tool in a complete marketing toolbox.
Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. EV battery materials plant in S.C.
As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. In summary, AI tools like ChatGPT can certainly present both opportunities and challenges in the workplace.
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