Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JULY 29, 2024

Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. For some companies, international PR outreach is challenging and expensive.

Mobile 91

Mobile Automotive Internal International 91

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K Shoot us a note.

YouTube 83

YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. The show will take place January 7-10, 2025. Lock-in your spot: CES space fills up fast. Start your planning today!

Automotive 68

Automotive Mobile Technology B2B 68

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. If you know anyone looking to build something new, send them my way!)

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 77

Meeting Automotive Media Technology 77

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Your PR program is stopped dead in its tracks.

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

JUNE 17, 2021

If not, contact the Consumer Technology Association (CTA) to get your spot. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Automotive Technology PR Specialists. If you have already secured your spot for 2022, great!

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 86

Mobile Technology Automotive Meeting 86

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

Marketing 54

Marketing Pinterest Radio Instagram 54

Bianchi Biz Blog

SEPTEMBER 23, 2021

Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. With over 730,000 users, consuming 2.3 Hosted by Alex Guberman, the site covers news, reviews, interview with industry leaders and more. Format: Interviews, new car review and drives, and more.

YouTube 63

YouTube Automotive Energy Mobile 63

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What story or stories are you most proud of? What elements or characteristics do you look for in a story?

Meeting 97

Meeting Media Interviews Pitching 97

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. ” 7.

Automotive 117

Automotive Mobile Video Interviews 117

Bianchi Biz Blog

FEBRUARY 12, 2024

So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. What advice do you have for PR people that want to pitch you? My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience.

Meeting 86

Meeting Report Transportation Automotive 86

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. If you’re careless with one piece, the whole strategy will suffer. See my answer to question two. So lastly, hold onto your curiosity.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Volkswagen Unveils Electric ‘Hippie Bus’ Consumer Guide Car Stuff Podcast: EV Ownership Issues, Car Tattoos. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Groups 96

Groups Meeting Automotive Media 96

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. Meet the Media: Gary Witzenburg, Freelance Automotive Journalist. Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

Report 83

Report Meeting Automotive Media 83

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Generate superior SEO in an increasingly Google-Search-driven society …. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 77

Automotive Media Report Print 77

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. Working under the likes of Csaba Csere, Steve Cropley, and David E.

Meeting 74

Meeting Report Automotive Media 74

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 92

Automotive Meeting Report Journalism 92

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

Automotive 65

Automotive Web Meeting Media 65

Bianchi Biz Blog

FEBRUARY 7, 2022

reporter for Automotive News , where I cover automotive policy and regulation. That includes consumer incentives and additional funding for EV charging stations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. I’m the Washington, D.C., By how much?

Automotive 90

Automotive Meeting Report Policies 90

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. His focus is automotive and military markets. Prior to joining COMPANY , he worked on several new product and process development projects with a Japanese automotive OEM. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack.

Pitching 40

Pitching Automotive Engineering System 40

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

Meeting 95

Meeting Report Automotive Real Estate 95