Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. Building strong relationships with local media and opinion leaders. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

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Marketing Crisis Local Internal 99

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

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Marketing Newspapers Print Corporate 105

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient. That always helps, right?

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Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

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Meeting Automotive Media Technology 77

Reputation Us

APRIL 4, 2019

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits.

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Reputation Study Consumer Banking 60

Presspage

JUNE 15, 2017

Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing. ” Although all options for a new system were arranged for the global sites, local offices needed find their own solution. ”

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Automotive Publicity System Corporate 117

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair.

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Automotive Resources Consumer Strategy 245

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

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Reputation Apparel Nonprofit Banking 60

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What story or stories are you most proud of? What elements or characteristics do you look for in a story?

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Meeting Media Interviews Pitching 96

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

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Marketing Television Handbook Web 239

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

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Storytelling Data YouTube Strategy 78

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Boost Search Visibility. By Industry.

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Writing System Automotive SEO 52

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

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Insurance Insurance Interviews Marketing 74

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. My name is Laura Harris.

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Automotive Meeting Report Journalism 91

Bianchi Biz Blog

FEBRUARY 7, 2022

reporter for Automotive News , where I cover automotive policy and regulation. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. That includes consumer incentives and additional funding for EV charging stations. I’m the Washington, D.C., By how much?

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Automotive Meeting Report Policies 89

Landis PR

MARCH 7, 2022

reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels.

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Automotive Meeting Policies Media 52

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. This month, June, marks seven years working full-time for local newspapers. years covering local communities and later business. I’m an autos and business reporter for The Detroit News.

Meeting 94

Meeting Report Automotive Real Estate 94

Buzzstream

JULY 10, 2024

Suppose we discuss the local news sites in the US, for example. Back in 2018, 2019, we were working with an automotive brand. Now, that has been a really good measure of stepping back and asking, is this activity relevant to us as a brand? Those that are left are typically the ones that are going to hopefully have the best traction.

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Digital PR SEO Google Travel 98

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. The Device Mesh.

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Hotels Mobile Travel Technology 198

Practical Law Construction

JUNE 24, 2020

Both need to change: Global v local, single source v multisource, China v other production jurisdictions, framework/collaboration agreements v tight one off supply terms and conditions. ” The temptation is to see global v local sourcing as a simple binary choice to mitigate risk and build resilience in supply chains. .”

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Construction Crisis Local Government 98

Bianchi Biz Blog

MARCH 7, 2024

Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences. Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users Instagram : 4.19

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Print Marketing Real Estate Automotive 103

prTini

JANUARY 6, 2017

local time (PT) to catch the the tweets out of fear that a Trump tweet could crash their stock and put their company into a frenzy. 10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.

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Crisis Brand Branding Automotive 28