Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. continues to open up post COVID19.

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Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!

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Automotive Mobile Technology Resources 74

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

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Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Challenge: A large majority of media that attended CES2024 were there to cover the latest in consumer electronic products and gadgets.

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Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry. Describe the craziest or most fun story you have written.

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Automotive Report Meeting Insurance 68

Bianchi Biz Blog

JANUARY 9, 2025

Rather than focusing your media pitches on your specific product or service, or even on the breaking news of the day, try approaching things in the context of how your product/service addresses the overall trends or customer pain points. Keep up on breaking news as well as the bigger picture, analytical coverage.

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Trends Analytics Reputation Pitching 84

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

OCTOBER 19, 2023

While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And that includes the vehicle technology and advanced mobility segment of the annual show. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.

Automotive 87

Automotive Mobile Software Technology 87

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Also don’t get crappy if I don’t respond to your pitch. I am the VP of Content, Wrecked Media Group.

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Groups Meeting Automotive Media 96

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 83

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

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Report Meeting Automotive Media 83

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam. dba Spin Sucks.

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Media Relations Automotive Media Newspapers 101

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?

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How To Pitching Tourism Google 115

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

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Mobile Trends Automotive Technology 73

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo.

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

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Meeting Automotive Media Technology 77

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

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Digital PR Tools Pitching Film 161

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Journalism 74

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

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Digital PR Pitching Study Google 62

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. from SCHOOL.

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Pitching Automotive Engineering System 40

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

FEBRUARY 12, 2024

What advice do you have for PR people that want to pitch you? So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What advice do you have for PR people that want to pitch you? Please don’t pitch something and then go M.I.A.

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Meeting Media Interviews Pitching 97

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Personal meetings, tailored pitches, and regular, respectful communication are key strategies.

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Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Buzzstream

JULY 10, 2024

It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. In that case, I guess the question is, you know, a lot of this is defined at the idea stage or designed at the pitch stage. And my take here is that.

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Digital PR SEO Google Travel 98

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 93

Automotive Meeting Report Journalism 93

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Advanced Automotive Technology PR Agency. Author: Jim Bianchi.

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Publicity Automotive Transportation Trade Shows 106

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. What advice do you have for PR people that want to pitch you? You might also be interested in: Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist.

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Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

FEBRUARY 7, 2022

reporter for Automotive News , where I cover automotive policy and regulation. That includes consumer incentives and additional funding for EV charging stations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. I’m the Washington, D.C., By how much?

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Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. That includes consumer incentives and additional funding for EV charging stations. For the original post, please see here.

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Automotive Meeting Policies Media 52