Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. Long-term PR agency relationships indicate the clients continue to see value in the agency.

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Automotive Agency Mobile Trade Shows 78

Bianchi Biz Blog

JUNE 15, 2023

This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. It’s no secret that auto shows have changed with the times.

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Automotive Mobile Technology Transportation 77

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Social media is not the silver bullet. It is just one tool in a complete marketing toolbox.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. The challenge for every comms professional is what to communicate and when. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase.

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Reputation Automotive How To Branding 195

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. And we’ll share them here. Good luck with your entry!

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Automotive Mobile Engineering YouTube 64

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. Companies that value … and are willing to pay for … deep automotive OEM market and media knowledge, and senior-level attention provided by experienced, automotive / mobility-focused PR professionals. Reporter for Automotive News.

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Agency Automotive Mobile B2B 134

Bianchi Biz Blog

OCTOBER 28, 2024

Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events. Corporate Social Responsibility programs. In this context, professionalism and technical expertise, combined with sensitivity and analysis, are crucial for public relations professionals in Mexico. Strategic alliances.

Marketing 101

Marketing Crisis Local International 101

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

Automotive 65

Automotive Web Meeting Media 65

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Books and literature. Family and parenting. Food and drink. Home and garden.

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Social Media How To Insurance Insurance 233

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors.

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Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media.

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Media Relations Automotive Media Survey 93

Bianchi Biz Blog

OCTOBER 26, 2021

Most top auto suppliers’ ESG reports focus mostly on the E (environmental) and neglect the G (governance), according to our recent study – “Automotive Suppliers and ESG,” which we recently conducted in May/June of 2021 by looking at the ESG reports for the top 25 North American auto OEM suppliers, based on the most recent Automotive News ranking.

Automotive 52

Automotive Government Report Study 52

Presspage

JUNE 15, 2017

Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing. “Before I needed transfer the articles from the corporate website one by one and check if these had the same layout. ” Time saver.

Automotive 117

Automotive Publicity System Corporate 117

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Consumer Strategy 245

Bianchi Biz Blog

SEPTEMBER 19, 2024

Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.

Technology 92

Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. I got my kicks out of relationships with CEOs,” he noted, and he was a valued counselor to such leaders as Coca-Cola’s Roberto Goizueta and Johnson & Johnson Corporate Vice President Bill Nielsen.

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Leadership Automotive Employee Corporate 158

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. 92% did not cover Leadership / Corporate Governance.

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Report Automotive Government Energy 78

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Corporate buyers tell us all the time: “PR agencies all look the same. A sea of sameness.

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Agency Automotive Engineering Education 109

Bianchi Biz Blog

APRIL 14, 2022

Companies that value … and are willing to pay for … deep automotive market and media knowledge, and senior-level attention provided by experienced, automotive/mobility-focused PR professionals. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

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Automotive Mobile Agency B2B 99

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.

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Agency Company Automotive Mobile 96

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. Automotive Technology PR Specialists.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

NOVEMBER 9, 2020

And as they do, many corporate PR departments are turning more of their attention, efforts and budget to the newer paid, shared and owned media components — paid social media promotion, influencer sponsorships, and owned media such as corporate social media accounts, newsletters, email campaigns and YouTube videos, for example.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some firms that are specialized in a specific industry sector, such as ours which specializes in automotive mobility suppliers, are more national or continental in scope.

Agency 79

Agency Automotive Mobile Local 79

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. They want to get on Nissan’s site, get the information they seek and get off.

Automotive 117

Automotive Mobile Video Interviews 117

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

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Mobile Automotive Branding Brand 74

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73

Mobile Trends Automotive Technology 73

Presspage

APRIL 11, 2024

Bart agrees, adding that AI and data-driven solutions are also on the team's radar: "We’re working very hard to develop new tools that make life easier for corporate communications teams, while also complying with strict legal standards like the GDPR, which regulate how companies collect and use their data."

Enterprise 117

Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68

Report Automotive Financial Government 68

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. Moreover, Mitsubishi subsequently reported that the falsification included vehicles across its product line, and was a practice at the company dating back more than 20 years.

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Ethics Automotive Conference Technology 265

Bianchi Biz Blog

JANUARY 20, 2022

Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. 7 Myths of Automotive Supplier and Vehicle Technology PR.

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Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

FEBRUARY 1, 2024

Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Most influential media for corporate communications in Japan Traditional media plays a formidable role in corporate communications in Japan, exemplified by Nikkei Newspaper, boasting 1.6

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Marketing Newspapers Print Corporate 107