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In case you missed the action, here’s a recap: Automotive fluid pioneer Prestone introduced three new products at the show, its latest low conductivity, corrosion-protectant thermal management solutions created to meet upcoming industry specifications for electrified vehicle coolants.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important trade show – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. For registration info, click here.
The information in this post originally appeared on Public Relations Global Network’s blog. Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million users in 2023 LinkedIn : 2.70
I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I began my journalism career in 2014 as an intern at Automotive News. Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches.
With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. It’s no secret that auto shows have changed with the times.
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. in person and 40.1K digitally).
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Our annual show audit proves CES is where business gets done,” said Gary Shapiro.
The information in this post originally appeared on Public Relations Global Network’s blog. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.
Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the mediarelations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.
While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.
We’ll be managing their social media, internal communications, mediarelations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.
Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key mediarelations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.
Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s AutomotiveMedia. The post Connecting to Detroit’s AutomotiveMedia: Highlights from PRSA Detroit Event appeared first on Landis PR.
Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. Bonus Tip: Consider the International Audience. For some companies, international PR outreach is challenging and expensive.
I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to have a front-row seat covering that shift for Automotive News.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists.
Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Strategic mediarelations are essential. million users TikTok : 3.2
While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. 7-12 if you include CES Media Days), in Las Vegas, will confirm that status. CES provides a ‘show-within-a-show’ for automotive and vehicle technology.
PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some firms that are specialized in a specific industry sector, such as ours which specializes in automotive mobility suppliers, are more national or continental in scope.
This kind of input is actually part of the reason we created the “Meet the Media” blog series. Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists.
Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.
The information in this post originally appeared on Public Relations Global Network’s blog. Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The Most Popular Social Media Channels in Finland Youtube : 4.46
I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?
The information in this post originally appeared on Public Relations Global Network’s blog. Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It continues to lose popularity year-by-year.
I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. It was an internal struggle deciding because I felt my heart was in community stories. You might also be interested in: Meet the Media: Josh Fisher, Executive Editor of FleetOwner.
The information in this post originally appeared on Public Relations Global Network’s blog. Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Venice International Film Festival (Aug.
I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. You might also be interested in: Meet the Media: Gary Witzenburg, Freelance Automotive Journalist. You can follow Bengt on Twitter: ben_gt.
Many of our B2B PR programs focus heavily on mediarelations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.
I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. High-quality and compelling visuals. now Lear Corp.)
Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. Focus on the customer journey.
I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. Barring that, hopefully it’s at least an interesting thing for people to read and learn about. Almost 20 years.
I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.
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I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.
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We won the Ken Purdy Award for Excellence in Multi-media journalism from the International Motor Press Association in 2024. Besides my automotive life, I am very involved in Michigan’s professional theatre scene and have podcasted around that. We are about to record our 60 th podcast. Can you tell us a little about your podcast?
reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.
My public relations career began with mediarelations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of mediarelations. Mediarelations can be tough.
But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.
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