Automotive Internal Viral Writing 
Buzzstream
JUNE 16, 2021
In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.
MaccaPR
MAY 28, 2015
“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. It was a brand win.
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Buzzstream
JULY 10, 2024
Do you have any internal data we could leverage to tell a really interesting story? Back in 2018, 2019, we were working with an automotive brand. In reality, our validation led us to the point where there was probably 10 journalists actively writing about electric vehicles. We can then start to explore areas within those.
Buzzstream
DECEMBER 17, 2020
This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.
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