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One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Another effective strategy is localizing your content.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. million users TikTok : 74.14
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.
Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.
The device mesh is a growing set of end points — including mobile, wearable, home electronics, automotive, and environmental devices (like sensors in the IoT) — that people and businesses use to reach applications and information or interact with others. These coming trends have benefited my industry, and they can benefit yours, too: 1.
Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. The post Connecting to Detroit’s Automotive Media: Highlights from PRSA Detroit Event appeared first on Landis PR.
Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists.
Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Korea is a hi-tech economy : Korea is a world leader in electronics manufacturing, shipbuilding, steel, and automotive.
Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.
PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Reach – Today, many PR agencies are focused on local markets but struggle with national work. For the clients in this sector, that experience can be invaluable.
We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%
Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.
Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.
I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Reporter for Automotive News. I haven’t looked back since.
I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.
Right out of college, I was hired as a part-time writer for a local advertising agency. Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. Within a few weeks, I was full-time. Within a year, I was running the social media department. I wholeheartedly jump off the deep end.
International construction and infrastructure supply chains are complex. Both need to change: Global v local, single source v multisource, China v other production jurisdictions, framework/collaboration agreements v tight one off supply terms and conditions. Some have proven resilient, while others have not.
I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. It’s like telling Gordon Ramsey when to flip the burgers.
I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. Barring that, hopefully it’s at least an interesting thing for people to read and learn about. Almost 20 years.
Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list. I was fortunate that five senior practitioners agreed to be interviewed.
For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper?
This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I met an independent developer who was working on an advanced automotive diesel in 1973. I love to work out at the gym nearby and ride my bike on local roads.
A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. By International Standards. Testimonials.
Recently, a client consulted with me about promoting an event with a Hispanic theme, and they came up internally with a design that included images of. Traditionally, automotive is a big category for Latinos, and their favorite brand is Toyota (Editor’s Note: Toyota has 18 percent of Hispanic market share, spending $81.5 chili peppers.
Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges. The content was directly aimed at the new audiences Porsche Nederland wished to engage.
Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. She’s taken a solopreneur practice to a national team of seven with international clients and double revenue year-over-year.
Overall the automotive bug, or rather addiction, has been keeping me fairly busy. This past week, my roommate and I ordered a pizza to-go and attended a local drive-in showing of Kung Fu Panda. Since sheltering in place, I have been able to get more work done than usual. and internationally. Justin Gillespie.
Suppose we discuss the local news sites in the US, for example. Do you have any internal data we could leverage to tell a really interesting story? Back in 2018, 2019, we were working with an automotive brand. Now, that has been a really good measure of stepping back and asking, is this activity relevant to us as a brand?
I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.
reporter for Automotive News , where I cover automotive policy and regulation. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.
And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. In print, you can do like a local newspaper and there’s a lot of those kind of in Melbourne. Amanda: Yeah.
reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels.
We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences.
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