Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 88

Automotive Pitching Meeting Healthcare 88

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you?

Engineering 79

Engineering Automotive Agriculture Media 79

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Journalism 76

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 92

Automotive Interviews Technology Mobile 92

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 83

Automotive Engineering System Media 83

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you? Reporter for Automotive News.

Meeting 83

Meeting Automotive Media Transportation 83

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?

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How To Pitching Tourism Google 62

Bianchi Biz Blog

JULY 15, 2024

I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers.

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Meeting Media Interviews Pitching 99

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 76

Bianchi Biz Blog

NOVEMBER 2, 2020

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. What advice do you have for PR people that want to pitch you?

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Meeting Mobile Automotive Transportation 57

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 95

Automotive Meeting Report Journalism 95

Shift Communications

NOVEMBER 16, 2016

Think retail, finance, manufacturing, automotive and so on. Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance.

B2B 60

B2B Media Automotive Pitching 60

Waxing UnLyrical

MAY 11, 2016

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. She’s taken a solopreneur practice to a national team of seven with international clients and double revenue year-over-year.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

OCTOBER 19, 2023

While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. CES provides a ‘show-within-a-show’ for automotive and vehicle technology. for all things related to automotive mobility. 9-12, 2023 (Jan.

Automotive 89

Automotive Mobile Software Technology 89

Bianchi Biz Blog

FEBRUARY 7, 2022

reporter for Automotive News , where I cover automotive policy and regulation. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. What advice do you have for PR people that want to pitch you? Reporter for Automotive News appeared first on Bianchi PR.

Automotive 92

Automotive Meeting Report Policies 92

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What advice do you have for PR people that want to pitch you?

Journalism 80

Journalism Meeting Newspapers Automotive 80

Landis PR

MARCH 7, 2022

reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.

Automotive 52

Automotive Meeting Policies Media 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

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Digital PR Tools Pitching Film 161

Buzzstream

JULY 10, 2024

It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. In that case, I guess the question is, you know, a lot of this is defined at the idea stage or designed at the pitch stage. And my take here is that.

Digital PR 98

Digital PR SEO Google Travel 98

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I met an independent developer who was working on an advanced automotive diesel in 1973. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Media 66