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While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.
Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70
I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!
My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. I’ve been with Automotive News Europe since 2003.
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. If I am not reporting, I am….
The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient.
I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Please keep in mind Automotive News’ readers pay for news they usually can’t get anywhere else.
I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.
Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Be ready if a reporter requests an interview or additional statement from your executive, especially in cases of breaking news.
The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.
Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists.
For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge.
Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or media interviews arranged around your CEO’s appearance at IAA? Or announcing a new technical R&D center in China? Our network — PRGN – can help you.
But I’m also a car guy, a realist, and an automotive analyst. While I have enjoyed doing interview pieces over the years (Jay Leno, Arnold Schwarzeneggar, Lee Iacocca, Carroll Shelby , Mario Andretti), interviews are small in number compared to the industry leader perspectives I run. Any pet peeves with PR people?
I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.
It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Sparring and training must be done carefully and in advance.
Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Reporter for Automotive News. I haven’t looked back since.
You might also be interested in: 5 Tips for a Successful TV Interview Bianchi PR’s Summer 2024 Meet the Media Recap Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth The post Meet the Media: David Muller, Senior Editor at SME Media appeared first on Bianchi PR. Any pet peeves with PR people?
While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. I started off covering education and other local issues. Reporter for Automotive News. . — and how transportation companies will start seeing the benefits of repaired highways and bridges.
I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.
In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school. Describe the craziest or most fun story you have worked on. It’s not exactly crazy, but I love working on any story that really lets me get to know someone.
Traditionally, automotive is a big category for Latinos, and their favorite brand is Toyota (Editor’s Note: Toyota has 18 percent of Hispanic market share, spending $81.5 Don’t treat marketing to Hispanics as a silo, as a side show to your total market strategy.”. So, which marketers do a smart job in communicating with Hispanics?
I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?
She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?”
You haven’t been available to help me in the past … by providing other information that I need to develop my story, such as answering follow-up questions, providing images and B-roll video, and turned down multiple interview requests or failed to return my phone calls. and your innovation isn’t newsworthy by itself.
I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.
I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. How long have you been in journalism and how did you get started? I loved it and I particularly loved the stories about manufacturing.
I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News. As a business reporter, I find great enjoyment in learning new things.
Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.
I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.
Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. This ripple effect dominates local news coverage. Its all the local press wants to talk about.
I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. I have a small recording studio at home where I like to work with local musicians. What advice do you have for PR people that want to pitch you? Understand the market I write for. I cover the heavy-duty trucking industry.
Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.
Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant. We may be able to refer to your data or utilise your client for an interview when writing the piece, both of which often result in links, too! Personalisation. The way they format the copy.
I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. My name is Laura Harris.
as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.
So I went into the garage, and they interviewed the drivers and I loved it because I was big into Formula One. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils.
reporter for Automotive News , where I cover automotive policy and regulation. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.
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