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Developing your content strategy to become a trusted expert

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While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. I’ve been with Automotive News Europe since 2003.

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Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Bianchi Biz Blog

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. If I am not reporting, I am….

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Please keep in mind Automotive News’ readers pay for news they usually can’t get anywhere else.

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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Bianchi Biz Blog

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.