Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.

Automotive 127

Automotive Mobile Technology Hotels 127

Bianchi Biz Blog

SEPTEMBER 19, 2024

Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.

Technology 90

Technology Automotive Interviews Mobile 90

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? Pitch news instead of promotional material.

Automotive 74

Automotive Meeting Report Real Estate 74

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.” And I actually do appreciate a follow-up email!

Automotive 83

Automotive Report Meeting Radio 83

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.

Automotive 106

Automotive Mobile Technology Resources 106

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. I’ve also shared the digital airwaves with an automotive historian and a world-renowned expert on proper car detailing techniques.

Radio 93

Radio Automotive Meeting Interviews 93

Bianchi Biz Blog

JUNE 7, 2021

I am a freelance automotive and tech journalist. I’m a big fan of personal stories within the automotive world. I then transitioned to tech journalism and finally to automotive journalism. . What advice do you have for PR people that want to pitch you? I write for Forbes Wheels, Engadget, Reviewed, and others.

Automotive 96

Automotive Meeting Media Journalism 96

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!

Automotive 73

Automotive Mobile Technology Resources 73

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. What advice do you have for PR people that want to pitch you?

Automotive 85

Automotive Meeting Media Pitching 85

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. What advice do you have for PR people that want to pitch you?

Automotive 74

Automotive Meeting Engineering Media 74

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings.

Automotive 73

Automotive Groups Meeting Technology 73

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

Automotive 52

Automotive Conference Interviews Travel 52

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast. domestic and 35.5% international.

Technology 92

Technology Automotive Mobile Interviews 92

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. What advice do you have for PR people that want to pitch you? You might also be interested in: Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 62

Automotive Meeting Media Journalism 62

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. Aside from automotive writing, I also translate (German-to-English) articles for a board gaming magazine.

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 112

Mobile Technology Automotive Interviews 112

Bianchi Biz Blog

JUNE 20, 2024

Mass email blasts with irrelevant pitches. Few things annoy journalists more than getting bombarded with generic press releases and story pitches that have nothing to do with their coverage areas. Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1.

Automotive 86

Automotive Newspapers Policies Mobile 86

Bianchi Biz Blog

FEBRUARY 29, 2024

Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth. And in the meantime, keep pitching for those valuable earned media hits!

Report 100

Report Automotive Media Local 100

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

Transportation 95

Transportation Meeting Report Automotive 95

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Alexa St.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 90

Automotive Interviews Technology Mobile 90

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. What advice do you have for PR people that want to pitch you? Lawrence, Automotive Reporter at the Detroit Free Press appeared first on Bianchi PR. Any pet peeves with PR people?

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

Meeting 94

Meeting Automotive Media Journalism 94

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 86

Automotive Pitching Meeting Healthcare 86

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you?

Journalism 113

Journalism Automotive Interviews Writing 113

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

Meeting 82

Meeting Report Automotive Media 82

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

Meeting 76

Meeting Automotive Media YouTube 76

Bianchi Biz Blog

JULY 15, 2024

What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. Any pet peeves with PR people? You can follow David on Twitter and LinkedIn.

Meeting 96

Meeting Media Interviews Pitching 96

Bianchi Biz Blog

FEBRUARY 8, 2021

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. Perhaps one of my recent favorites was the result of an interview with John Deere. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible.

Technology 56

Technology Meeting Automotive Media 56

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 77

Meeting Automotive Media Newspapers 77

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 85

Automotive Journalism Interviews Engineering 85

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

Meeting 77

Meeting Automotive Media Technology 77

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources. deliver value?

Automotive 76

Automotive B2B Pitching Agency 76

Bianchi Biz Blog

JUNE 3, 2024

What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something. I find it a bit frustrating when I get pitches that are basically the same, but with a few words changed around. Any pet peeves with PR people?

Meeting 95

Meeting Media Training Automotive 95

Bianchi Biz Blog

JUNE 5, 2023

What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately. Do your research on FreightWaves and what we cover. I do not typically write about cars or passenger vehicle trends.

Meeting 74

Meeting Automotive Media Transportation 74

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 76

Engineering Automotive Agriculture Media 76