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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.

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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. How long have you been in journalism and how did you get started? I also work with clients on conference programming and event strategy.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I am a tech and innovation reporter at Automotive News. How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. Companies are now trying to avoid a bust.

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Bianchi Biz Blog

Jerry Hirsch is the technology and innovation editor at Automotive News. How long have you been in journalism and how did you get started? I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. I like stories with tension and opposing viewpoints.

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Bianchi Biz Blog

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. What story or stories are you most proud of?