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Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. This is because the manufacturing beat reporter at, say, Bloomberg, will naturally be following manufacturing trades that cover industries like automotive and heavy equipment.
I am a freelance automotive and tech journalist. I’m a big fan of personal stories within the automotive world. How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotivejournalism. . Individuals building something weird or unique.
For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.
I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” But I’m also a car guy, a realist, and an automotive analyst.
I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News. How long have you been in journalism and how did you get started? Don’t pitch story ideas, pitch sources.
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. How long have you been in journalism and how did you get started?
I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover.
I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? I started my EV role this January.
I am a tech and innovation reporter at Automotive News. How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I respond well to pitches that have a “why.”
I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. Out of journalism school, I worked at the Galveston County Daily News , near Houston. How long have you been in journalism and how did you get started? Pitch news instead of promotional material. It’s a new ground for me.
Jerry Hirsch is the technology and innovation editor at Automotive News. How long have you been in journalism and how did you get started? I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area.
Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. How long have you been in journalism and how did you get started?
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. What story or stories are you most proud of?
I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.
Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!
I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I also act as the editorial producer for SAE.org. It has been a minute.
The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. How long have you been in journalism, and how did you get started? people that want to pitch you? What advice do you have for P.R.
Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Breana Noble added that arranging a meet and greet with your client / expert ahead of pitching news is something that helps her vet sources.
I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you? Try telling the story of what it’s like driving a truck to professional truck drivers.
Kristen Strakalaitis is the morning host of First Shift at Automotive News. How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. What advice do you have for PR people that want to pitch you?
Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.
I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to have a front-row seat covering that shift for Automotive News.
For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. How long have you been in journalism and how did you get started? Pay rate per word. :). Any pet peeves with PR people?
How long have you been in journalism and how did you get started? In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? It’s been more than 50 years.
When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Alexa St.
While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam. dba Spin Sucks.
Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. How long have you been in journalism and how did you get started? My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.
I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. How long have you been in journalism and how did you get started?
How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. What advice do you have for PR people that want to pitch you?
Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”
So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety. What advice do you have for PR people that want to pitch you?
I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.
Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Target the pitch to me. I am the VP of Content, Wrecked Media Group.
Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started?
And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?
How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City. What advice do you have for PR people that want to pitch you? What isn’t being said?
I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?
How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. What advice do you have for PR people that want to pitch you?
You really have to try to not have fun when writing about the automotive industry. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo. Finish this sentence: If I am not reporting, I am ….
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