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Developing your content strategy to become a trusted expert

Onclusive

One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Another effective strategy is localizing your content.

Strategy 418
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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. I’ve been with Automotive News Europe since 2003.

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Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Bianchi Biz Blog

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. If I am not reporting, I am….

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Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Please keep in mind Automotive News’ readers pay for news they usually can’t get anywhere else.