Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. In college I began working in a radio news department and eventually made the change to the automotive trade media. How long have you been in journalism and how did you get started?

Meeting 91

Meeting Automotive Newspapers Media 91

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Marketing Print Local 90

Bianchi Biz Blog

SEPTEMBER 5, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. Finland’s largest commercial television channel is MTV3.

Marketing 99

Marketing Radio Automotive Television 99

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient.

Marketing 68

Marketing Pinterest Radio Instagram 68

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

Meeting 77

Meeting Automotive Media Technology 77

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239