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Developing your content strategy to become a trusted expert

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One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. Another effective strategy is localizing your content.

Strategy 418
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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. Building strong relationships with local media and opinion leaders. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

Marketing 101
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Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Bianchi Biz Blog

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. If I am not reporting, I am….

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. I’ve been with Automotive News Europe since 2003.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.

Radio 83