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After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms. CES offers a ‘show-within-a-show’ for automotive and vehicle technology.
These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. You can see more automotive technology there than anywhere else in the world.”
In this current competitive media environment, you only have seconds to gain a reporter’s attention. Here are 5 secrets for a successful automotivemedia pitch: 1. or attention-grabbing can make your automotive pitch stand out. If you want to learn more about Bianchi PR’s media pitching expertise, give a click here.
Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Being an automotive or mobility tech supplier at CES comes with a list of challenges, along with many opportunities.
Is mediarelations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and mediarelations.
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Think about it: there is no shortage of media coverage, experiences and opinions about CES out there.
Interested in the trends and issues that mediarelations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate MediaRelations Officers and the Evolving Media Landscape.” Interesting right?
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.
For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. Any pet peeves with PR people?
I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.
My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I’ve been with Automotive News Europe since 2003. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. More than 200,000 global media hits, 20,000+ broadcast hits, with 86% positive coverage sentiment, and.
To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content. There’s no question that it could change the way we work.
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.
I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I began my journalism career in 2014 as an intern at Automotive News. Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches. Any pet peeves with PR people?
Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET.
Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. If you’re pitching me a story that’s already been covered by Automotive News or another outlet, I need a unique angle on it because my editors will not approve the story. It’s a new ground for me. Pitch news instead of promotional material.
With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. It’s no secret that auto shows have changed with the times.
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. in person and 40.1K digitally).
Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. EV battery materials plant in S.C.
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Social media is not the silver bullet.
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Our annual show audit proves CES is where business gets done,” said Gary Shapiro.
As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. Automotive & Tech Suppliers Abound at CES 2023 2. CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3.
I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Meet the Media: Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence. I also act as the editorial producer for SAE.org.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important trade show – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. For registration info, click here.
Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the mediarelations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.
The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. Meet the Media: Sebastian Blanco, Automotive Freelance Reporter. Top 11 Meet the Media Profiles of 2020.
The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed.
With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.
Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. Is MediaRelations Dead? You might also be interested in: Top 10 Meet the Media Profiles of 2021. Earned Media: Is it worth all the trouble?
While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.
Are you an automotive supplier that is achieving great things within your plant operations? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024.
In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. What is your secret to Public Relations and mediarelations success? This is very important in mainstream PR and even more so for successful Hispanic mediarelations.
While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Are You a Bad Client? Listen for Yourself.
And despite the challenges of the pandemic, our viewers were also interested in non-COVID19 subjects, especially related to the PR agency search, mediarelations pitfalls and influencers. Top 10 North American Influencers for Automotive Suppliers. Top 10 North American Influencers for Automotive Suppliers.
In case you missed the action, here’s a recap: Automotive fluid pioneer Prestone introduced three new products at the show, its latest low conductivity, corrosion-protectant thermal management solutions created to meet upcoming industry specifications for electrified vehicle coolants.
Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key mediarelations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.
Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s AutomotiveMedia. The post Connecting to Detroit’s AutomotiveMedia: Highlights from PRSA Detroit Event appeared first on Landis PR.
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Roberto Baldwin, Freelance Automotive & Tech Journalist. Nicole Wakelin, Freelance Automotive Journalist. Philip Nussel, Web Editor at Automotive News.
For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. The revamped MBS reflects the complex ecosystem of the modern automotive industry.
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