Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. What advice do you have for PR people that want to pitch you?

Automotive 87

Automotive Meeting Media Pitching 87

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

Automotive 93

Automotive Meeting Report Media 93

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I began my journalism career in 2014 as an intern at Automotive News. Any pet peeves with PR people?

Automotive 78

Automotive Meeting Report Insurance 78

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. in person and 40.1K digitally).

Mobile 114

Mobile Technology Automotive Interviews 114

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. More than 200,000 global media hits, 20,000+ broadcast hits, with 86% positive coverage sentiment, and.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Finish this sentence: If I am not reporting, I am spending time with family, taking the dog to the beach, going on a long bicycle ride or going for a walk, What advice do you have for PR people that want to pitch you? Don’t pitch stories we have already written.

Automotive 75

Automotive Technology Meeting Transportation 75

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? Pitch news instead of promotional material.

Automotive 76

Automotive Meeting Report Real Estate 76

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. What advice do you have for PR people that want to pitch you?

Automotive 76

Automotive Meeting Engineering Media 76

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

SEPTEMBER 19, 2024

Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.

Technology 93

Technology Automotive Interviews Mobile 93

Bianchi Biz Blog

OCTOBER 21, 2024

In case you missed the action, here’s a recap: Automotive fluid pioneer Prestone introduced three new products at the show, its latest low conductivity, corrosion-protectant thermal management solutions created to meet upcoming industry specifications for electrified vehicle coolants.

Automotive 93

Automotive Trade Shows Mobile System 93

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings.

Automotive 74

Automotive Groups Meeting Technology 74

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching.

Automotive 71

Automotive Meeting Industry Media 71

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 94

Technology Automotive Mobile Interviews 94

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. For registration info, click here.

Technology 96

Technology Automotive Mobile Software 96

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

Transportation 96

Transportation Meeting Report Automotive 96

Landis PR

JUNE 24, 2024

Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Breana Noble added that arranging a meet and greet with your client / expert ahead of pitching news is something that helps her vet sources.

Automotive 52

Automotive Media Pitching Report 52

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Trade Shows 91

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

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Report Automotive Media Local 103

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

Radio 98

Radio Automotive Meeting Interviews 98

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. Aside from automotive writing, I also translate (German-to-English) articles for a board gaming magazine. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Don’t keep a reporter hanging.

Automotive 52

Automotive Media Interviews Pitching 52

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. What advice do you have for PR people that want to pitch you? Make sure the story is a current topic and is a story that will relate to our viewers. Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 88

Automotive Pitching Meeting Healthcare 88

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

Meeting 97

Meeting Automotive Media Journalism 97

Bianchi Biz Blog

SEPTEMBER 9, 2024

In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? I started with high school and college newspapers. We love input from many sources.

Meeting 92

Meeting Automotive Newspapers Media 92

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

Automotive 52

Automotive Conference Interviews Travel 52

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

Meeting 83

Meeting Automotive Media Transportation 83

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. What advice do you have for PR people that want to pitch you? The post Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press appeared first on Bianchi PR.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

Meeting 84

Meeting Report Automotive Media 84

Bianchi Biz Blog

OCTOBER 19, 2023

While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. 7-12 if you include CES Media Days), in Las Vegas, will confirm that status. CES provides a ‘show-within-a-show’ for automotive and vehicle technology.

Automotive 88

Automotive Mobile Software Technology 88

Bianchi Biz Blog

JUNE 20, 2024

Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1. Mass email blasts with irrelevant pitches. Few things annoy journalists more than getting bombarded with generic press releases and story pitches that have nothing to do with their coverage areas.

Automotive 88

Automotive Newspapers Policies Mobile 88

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

Meeting 78

Meeting Automotive Media YouTube 78

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Any pet peeves with PR people?

Groups 97

Groups Meeting Automotive Media 97

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources.

Automotive 78

Automotive B2B Pitching Agency 78

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). If you are pitching me, focus on commercial trucking (Class 4-8). Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75