Bianchi Biz Blog

SEPTEMBER 19, 2024

Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.

Technology 92

Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Finish this sentence: If I am not reporting, I am spending time with family, taking the dog to the beach, going on a long bicycle ride or going for a walk, What advice do you have for PR people that want to pitch you? Don’t pitch stories we have already written.

Automotive 74

Automotive Technology Meeting Transportation 74

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

Automotive 78

Automotive Agency Mobile Trade Shows 78

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

Radio 94

Radio Automotive Meeting Interviews 94

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. What advice do you have for PR people that want to pitch you?

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to have a front-row seat covering that shift for Automotive News.

Automotive 52

Automotive Meeting Report Media 52

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Automotive Web Meeting Media 65

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. What advice do you have for PR people that want to pitch you? Make sure the story is a current topic and is a story that will relate to our viewers. Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. Aside from automotive writing, I also translate (German-to-English) articles for a board gaming magazine. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

SEPTEMBER 9, 2024

In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? I started with high school and college newspapers. We love input from many sources.

Meeting 91

Meeting Automotive Newspapers Media 91

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

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Report Automotive Media Local 102

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

Automotive 52

Automotive Conference Interviews Travel 52

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. What advice do you have for PR people that want to pitch you? The post Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press appeared first on Bianchi PR.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

Meeting 96

Meeting Automotive Media Journalism 96

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 20, 2024

Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1. Mass email blasts with irrelevant pitches. Few things annoy journalists more than getting bombarded with generic press releases and story pitches that have nothing to do with their coverage areas.

Automotive 87

Automotive Newspapers Policies Mobile 87

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

Transportation 95

Transportation Meeting Report Automotive 95

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). If you are pitching me, focus on commercial trucking (Class 4-8). Any pet peeves with PR people?

Meeting 74

Meeting Automotive Media Transportation 74

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources.

Automotive 77

Automotive B2B Pitching Agency 77

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

JUNE 3, 2024

What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something. I find it a bit frustrating when I get pitches that are basically the same, but with a few words changed around. Any pet peeves with PR people?

Meeting 97

Meeting Media Training Automotive 97

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

AUGUST 21, 2023

What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane. I try to be easy to work with :) Any pet peeves with PR people?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you?

Journalism 115

Journalism Automotive Interviews Writing 115

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Advanced Automotive Technology PR Agency. Author: Jim Bianchi.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Bianchi Biz Blog

FEBRUARY 8, 2021

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible. I got my start in journalism when I pitched a story about a cutting tool innovation.

Technology 56

Technology Meeting Automotive Media 56