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Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. million users in 2023 LinkedIn : 2.70
The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed.
I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Lastly, the automotive aftermarket is figuring out how to prepare for EVs. Any pet peeves with PR people?
Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.
Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”
In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.
These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.
I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. Any pet peeves with PR people?
I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.
Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR? of Italians.
FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.
For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or printmedia. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.
I test drive new equipment offerings in print and video formats. I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. I am a freelance editor representing Heavy Duty Trucking and TruckNews. I also host HDT’s audio and video podcast, HDT Talks Trucking.
His focus is automotive and military markets. Prior to joining COMPANY , he worked on several new product and process development projects with a Japanese automotive OEM. As a result, MR technology provides fast and infinitely variable control of energy dissipation for industrial and automotive devices. from SCHOOL.
I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?
The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic mediarelations are essential. million users Instagram : 4.19 million users TikTok : 3.2
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