Bianchi Biz Blog

OCTOBER 3, 2024

In this current competitive media environment, you only have seconds to gain a reporter’s attention. Here are 5 secrets for a successful automotive media pitch: 1. or attention-grabbing can make your automotive pitch stand out. If you want to learn more about Bianchi PR’s media pitching expertise, give a click here.

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Automotive Pitching Media Radio 95

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

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Automotive Mobile Technology Resources 107

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

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Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.

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Automotive Technology Meeting Transportation 74

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. Any pet peeves with PR people?

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Automotive Meeting Media Pitching 86

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. 6,517 media members from 79 countries.

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Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. I also act as the editorial producer for SAE.org.

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Bianchi Biz Blog

AUGUST 22, 2022

My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. I’ve been with Automotive News Europe since 2003. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers.

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Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

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Automotive Mobile Government Technology 100

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

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Automotive Mobile Technology Transportation 77

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Mobile Technology Resources 76

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself.

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Automotive Technology SEO Engineering 65

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content. There’s no question that it could change the way we work.

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Automotive Training Customer Service Data 79

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Meet the Media: John Hitch, Editor of Fleet Maintenance.

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Automotive Meeting Engineering Media 75

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. So think lidar, radar, artificial intelligence, supply chain management tech, ride-hailing apps, battery and electric vehicle technology, hydrogen fuel cells, thermal imaging cameras or any new auto-related technology that I’ve missed.

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Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. Automotive & Tech Suppliers Abound at CES 2023 2. CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3.

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Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Are You a Bad Client? Listen for Yourself.

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Blogging Automotive Mobile Technology 105

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES.

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Automotive Agency Mobile Trade Shows 78

Bianchi Biz Blog

JULY 12, 2021

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Roberto Baldwin, Freelance Automotive & Tech Journalist. Nicole Wakelin, Freelance Automotive Journalist. Philip Nussel, Web Editor at Automotive News.

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Meeting Automotive Media Web 115

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed.

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Automotive Engineering Mobile SEO 91

Bianchi Biz Blog

DECEMBER 5, 2024

PR continues to play a vital role in Ireland’s business ecosystem, where the changing face of media has shifted the emphasis towards digital and social platforms. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.

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Radio Sports Marketing Local 83

Bianchi Biz Blog

DECEMBER 16, 2021

Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. Is Media Relations Dead? You might also be interested in: Top 10 Meet the Media Profiles of 2021. Earned Media: Is it worth all the trouble?

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Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

JUNE 6, 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. The revamped MBS reflects the complex ecosystem of the modern automotive industry.

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Automotive Industry Conference Energy 101

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. Read about the brand you’re serving or the technology you’re pitching. Top 11 Meet the Media Profiles of 2020.

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Automotive Meeting Industry Media 70

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

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Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

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Meeting Automotive Transportation Mobile 89

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

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Meeting Automotive Mobile Media 98

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. AutoMobili-D is a show floor within NAIAS that highlights the advancements in technologies that help people and goods move more freely.

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Automotive Mobile Transportation Enterprise 109