Remove Automotive Remove Newspapers Remove Pitching
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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees. Trade allow more in-depth storytelling.

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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. How long have you been in journalism and how did you get started?

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Bianchi Biz Blog

Jerry Hirsch is the technology and innovation editor at Automotive News. I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I am a tech and innovation reporter at Automotive News. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Bianchi Biz Blog

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?