Bianchi Biz Blog
OCTOBER 3, 2024
It’s no secret, media pitching these days can be a challenge. Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive automotive exclusive.
Bianchi Biz Blog
OCTOBER 3, 2022
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.
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Bianchi Biz Blog
AUGUST 15, 2024
Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Being an automotive or mobility tech supplier at CES comes with a list of challenges, along with many opportunities.
Bianchi Biz Blog
JULY 22, 2021
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.
Bianchi Biz Blog
MAY 20, 2024
For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.
Bianchi Biz Blog
AUGUST 29, 2024
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
This is because the manufacturing beat reporter at, say, Bloomberg, will naturally be following manufacturing trades that cover industries like automotive and heavy equipment. Pitching trade press can be easier than getting a story in a large media outlet. Trade allow more in-depth storytelling.
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