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5 Secrets for A Successful Automotive Media Pitch

Bianchi Biz Blog

It’s no secret, media pitching these days can be a challenge. Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive automotive exclusive.

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5 Reasons You Need an Expert Automotive PR Firm

Bianchi Biz Blog

Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.

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Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?

Bianchi Biz Blog

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Being an automotive or mobility tech supplier at CES comes with a list of challenges, along with many opportunities.

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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Connecting to Detroit’s Automotive Media: Highlights from PRSA Detroit Event

Landis PR

Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Breana Noble added that arranging a meet and greet with your client / expert ahead of pitching news is something that helps her vet sources.

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Connecting to Detroit’s Automotive Media: Highlights from PRSA Detroit Event

Bianchi Biz Blog

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Don’t keep a reporter hanging.

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I began my journalism career in 2014 as an intern at Automotive News. Any pet peeves with PR people?