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It’s no secret, media pitching these days can be a challenge. Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive automotive exclusive.
With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show.
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.
I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. In terms of the audience, I would say it’s essentially those who work in the automotive industry and have a vested interest in any topic that can live under the more extensive “future mobility” umbrella.
I am a tech and innovation reporter at Automotive News. My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. What advice do you have for PR people that want to pitch you?
The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. continues to open up post COVID19. continues to open up post COVID19. CES expansion and momentum continues.
In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? It’s been more than 50 years. I started with high school and college newspapers. We love input from many sources.
While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And that includes the vehicle technology and advanced mobility segment of the annual show. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.
I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines. What advice do you have for PR people that want to pitch you?
Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Personal meetings, tailored pitches, and regular, respectful communication are key strategies. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?
The second is where we get some tactical information about pitch strategy, email crafting, and media list building. There’s the opportunity to do radio journalism. And to me, the way that you’re talking makes it sound like maybe having that background as a journalist helps you write a better pitch, right?
GM President Mark Reuss, Magna International CEO Swamy Kotagiri, Auto Alliance CEO John Bozella, Subaru President and COO Jeff Walters, Continental North America CEO Aruna Anand, Scout Motors CEO Scott Keogh, Karma Automotive CEO Marcus MCammon, Bosch Mobility President Paul Thomas and more. I have podcasted on and off for years.
Jamie Butters is the executive editor of Automotive News and host of the Automotive News Daily Drive podcast. Daily Drive is aimed at automotive industry insiders at automakers, retailers, suppliers, tech entrepreneurs and related professions. I also write and perform a weekly commentary, Automotive View, for Paul W.
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