Bianchi Biz Blog

JUNE 7, 2021

I am a freelance automotive and tech journalist. I report on the latest vehicles and technology and the intersection between the two. . I’m a big fan of personal stories within the automotive world. I then transitioned to tech journalism and finally to automotive journalism. . Drama and why the subject matters.

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Automotive Meeting Media Journalism 97

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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Automotive Engineering Meeting Media 92

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 93

Technology Automotive Interviews Mobile 93

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Pitching 87

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 94

Technology Automotive Mobile Interviews 94

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. Work life balance is essential to keep doing what I’m doing.

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Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. What advice do you have for PR people that want to pitch you?

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Automotive Groups Meeting Technology 75

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

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Automotive Mobile Transportation Trade Shows 80

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Mobile Technology Resources 77

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. So think lidar, radar, artificial intelligence, supply chain management tech, ride-hailing apps, battery and electric vehicle technology, hydrogen fuel cells, thermal imaging cameras or any new auto-related technology that I’ve missed.

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Automotive Meeting Report Real Estate 76

Bianchi Biz Blog

OCTOBER 21, 2024

The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year. At this year’s event, the Bianchi PR team supported three clients as they each took part in the expo and launched announcements.

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Automotive Trade Shows Mobile System 93

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” Companies are now trying to avoid a bust.

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Automotive Report Meeting Radio 85

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. What story or stories are you most proud of? Email please!

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Automotive Meeting Engineering Media 76

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!

Automotive 75

Automotive Mobile Technology Resources 75

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

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Automotive Agency Mobile Trade Shows 80

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching.

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Automotive Meeting Industry Media 71

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. What advice do you have for PR people that want to pitch you?

Automotive 69

Automotive Report Meeting Insurance 69

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. What story or stories are you most proud of?

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Transportation Meeting Report Automotive 96

Landis PR

JUNE 24, 2024

Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. For the original blog post, please visit here.

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Automotive Media Pitching Report 52

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

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Radio Automotive Meeting Interviews 95

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. Aside from automotive writing, I also translate (German-to-English) articles for a board gaming magazine.

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

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Automotive Interviews Technology Mobile 92

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Don’t keep a reporter hanging.

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Automotive Media Interviews Pitching 52

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. What advice do you have for PR people that want to pitch you?

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Technology Meeting Automotive Media 56

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And the 2024 version of the event, scheduled for Jan.

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Automotive Mobile Software Technology 88

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Alexa St.

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Meeting Automotive Media Transportation 83

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 88

Automotive Pitching Meeting Healthcare 88

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Journalism 63

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. What advice do you have for PR people that want to pitch you?

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. What is this topic about?

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Meeting Automotive Media YouTube 78

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

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Mobile Trends Automotive Technology 74

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 84

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

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Journalism Automotive Interviews Writing 116

Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Meeting Media Training Automotive 98

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Also don’t get crappy if I don’t respond to your pitch. I am the VP of Content, Wrecked Media Group.

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Groups Meeting Automotive Media 97

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 87

Automotive Journalism Interviews Engineering 87

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam. dba Spin Sucks.

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Media Relations Automotive Media Newspapers 102