Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Describe the craziest or most fun story you have written.

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Automotive Meeting Engineering Media 75

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. I have been writing about vehicle infotainment centers and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” Can you tell us what types of stories, trends or issues are on your radar now?

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Automotive Report Meeting Radio 84

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. What advice do you have for PR people that want to pitch you?

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Automotive Groups Meeting Technology 73

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011. Any pet peeves with P.R.

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Automotive Meeting Industry Media 70

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Automotive Web Meeting Media 65

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. French journalists do not talk or write about the same company every other day. All your news are not necessarily news-worthy. Be patient.

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Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

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Automotive Meeting Report Media 55

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. I also met people there who helped me improve my on-air presence and writing skills which prepared me for my first on air job as a morning/midday anchor in San Angelo, Texas. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Media Journalism 63

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

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Radio Automotive Meeting Interviews 97

Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to have a front-row seat covering that shift for Automotive News.

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Automotive Meeting Report Media 52

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Lastly, the automotive aftermarket is figuring out how to prepare for EVs. What story or stories are you most proud of?

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Meeting Automotive Media Journalism 96

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication?

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Meeting Automotive Newspapers Media 91

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 83

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

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Journalism Automotive Interviews Writing 115

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I also write about mobility and transportation topics, including pedestrian safety. If a story topic interests me, I expect I will report and write a better story.

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Automotive Meeting Report Transportation 56

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

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Writing Pitching Study Data 71

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. In fact, most isnt.

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Digital PR Pitching Study Google 62

Bianchi Biz Blog

JUNE 20, 2024

Mass email blasts with irrelevant pitches. Few things annoy journalists more than getting bombarded with generic press releases and story pitches that have nothing to do with their coverage areas. Nothing irks reporters more than committing to write a story and not having the insight, information or images they need.

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Automotive Newspapers Policies Mobile 87

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

FEBRUARY 29, 2024

Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” By providing everything upfront – who they can talk to, data, visuals, links to relevant content – your media pitch becomes a better olution for today’s busy reporters. And in the meantime, keep pitching for those valuable earned media hits!

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Report Automotive Media Local 102

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Any pet peeves with PR people?

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Report Meeting Automotive Media 83

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. For example, if I wanted to find a journalist who writes about Italy travel tips.

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How To Pitching Tourism Google 115

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

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Digital PR Tools Pitching Film 161

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. I like to write about new campaigns before they break so that the info is still fresh.”. What is the takeaway?”

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Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

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Meeting Media Training Automotive 97

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Finish this sentence: If I am not reporting, I am… preparing for hosting my weekly TV show or writing my weekly Truck Tech newsletter. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 74

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 81

Automotive Engineering System Media 81

Buzzstream

APRIL 2, 2025

The journalists are most likely getting inundated with pitches. So myself and our digital PR director had this idea about five years ago when we set the digital PR team or a bit longer to write a book and we finally did it. We recommend a variety of techniques that we can use, so there’s always something to pitch.

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Digital PR Branding Brand SEO 62

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since. Be as clear and concise as possible.

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Meeting Report Transportation Media 98

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

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Mobile Trends Automotive Technology 73

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I’ve covered aviation, the automotive aftermarket, fleet maintenance, passenger and freight rail, and trucking. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

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Meeting Automotive Media Technology 77

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

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Engineering Automotive Agriculture Media 77