Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 84

Radio Sports Marketing Local 84

Bianchi Biz Blog

JUNE 27, 2024

However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities. Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.

Meeting 91

Meeting Marketing Print Local 91

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

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Marketing Television Handbook Web 239

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

AUGUST 22, 2024

Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines.

Meeting 87

Meeting Media Chemicals Radio 87