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Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. This builds off of five years as an award-winning public relations professional and journalist working out of Canada.
At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal. “Because it’s so infrequent that you fascinate people with a TV ad, that an agency creates a spectacle! I don’t think so.”.
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