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With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show.
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.
Here are 5 secrets for a successful automotive media pitch: 1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive automotive exclusive. or attention-grabbing can make your automotive pitch stand out.
I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. In terms of the audience, I would say it’s essentially those who work in the automotive industry and have a vested interest in any topic that can live under the more extensive “future mobility” umbrella.
The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Disclosure: SAE International is a Bianchi PR client.).
I am a tech and innovation reporter at Automotive News. My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. Can you tell us what types of stories, trends or issues are on your radar now?
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. continues to open up post COVID19. continues to open up post COVID19. CES expansion and momentum continues.
Discover automotive innovation in this new #MediaMonday feature from our PRGN partner, Bianchi Public Relations. Carl Anthony, managing editor of Automoblog and host of the AutoVision News Radio Podcast, shares insights on his show, what he looks for in a guest, and the value of PR. Read more!
The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors.
Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Music and radio. Books and literature. Family and parenting.
In college I began working in a radio news department and eventually made the change to the automotive trade media. How long have you been in journalism and how did you get started? It’s been more than 50 years. I started with high school and college newspapers. We love input from many sources.
Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. Finland’s largest commercial television channel is MTV3.
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.
While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And that includes the vehicle technology and advanced mobility segment of the annual show. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.
Consumer communication is now disseminated via multiple channels, incorporating platforms like social media (mainly Facebook, Instagram, and X for consumers, and LinkedIn for business), television and radio, podcasts, email, online reviews and ratings, print media, and out-of-home.
I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.
Overdrive Radio: A weekly podcast produced by Overdrive Magazine and hosted by Todd Dills with a supporting cast of Overdrive editors, contributors and more. The podcast presents owner-operator business leading insights, interviews with independent truckers and small fleet owners, and trucking business and regulatory news and views.
Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.
Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR? Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage.
This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.
Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. For example, they’re in the automotive or manufacturing industry. What’s more, most PR companies offer these packages to small business owners. By Industry. By International Standards.
As an automotive journalist, Im sure your readers would be shocked to learn how many well-known cars are on the list. Coverage Broadcast segments (TV & radio), unlinked brand mentions, interviews conducted, newsletter & podcast inclusions. You can see the full piece here. Quality over quantity always wins.
At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal. “Because it’s so infrequent that you fascinate people with a TV ad, that an agency creates a spectacle!
These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.
GM President Mark Reuss, Magna International CEO Swamy Kotagiri, Auto Alliance CEO John Bozella, Subaru President and COO Jeff Walters, Continental North America CEO Aruna Anand, Scout Motors CEO Scott Keogh, Karma Automotive CEO Marcus MCammon, Bosch Mobility President Paul Thomas and more. I have podcasted on and off for years.
There’s the opportunity to do radio journalism. So you’re covering this very specific thing, but maybe on a media list you show up as automotive or sports, right? Um, it was a really great opportunity because there are only 45 people in my course. So I thought that’s really good. It’s kind of hands-on.
During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines. What advice do you have for PR people that want to pitch you?
Jamie Butters is the executive editor of Automotive News and host of the Automotive News Daily Drive podcast. Daily Drive is aimed at automotive industry insiders at automakers, retailers, suppliers, tech entrepreneurs and related professions. I also write and perform a weekly commentary, Automotive View, for Paul W.
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