Bianchi Biz Blog
DECEMBER 5, 2024
Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. There are more opportunities to attract eyeballs than ever as people access content across multiple channels and devices, whenever and wherever it suits them.
Cision
JULY 26, 2017
Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Movies and television. Books and literature. Family and parenting.
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Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.
Bianchi Biz Blog
SEPTEMBER 5, 2024
YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Strong regional press should not be overlooked when planning campaigns in Finland. The most popular commercial radio channel is Radio Nova.
Bianchi Biz Blog
SEPTEMBER 26, 2022
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. I also contribute to Parents.com, ForbesWheels, PureWow and others.
Bianchi Biz Blog
JUNE 27, 2024
Consumer communication is now disseminated via multiple channels, incorporating platforms like social media (mainly Facebook, Instagram, and X for consumers, and LinkedIn for business), television and radio, podcasts, email, online reviews and ratings, print media, and out-of-home.
5W PR
JANUARY 17, 2020
For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement.
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