Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Content marketing isn’t just for business-to-business (B2B) marketers.

B2C 194

B2C Content Marketing Study Trends 194

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Mission-critical trade shows have ceased. It’s chaos out there.

B2B 71

B2B Interviews Crisis Trade Shows 71

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. When I say “content,” I’m not just talking about top-funnel blog posts or infographics.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. B2B marketing lead generation during the Coronavirus pandemic. It’s something that we’ve seen our clients focus on.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. ” I pressed him further, and he responded with the trade shows and industry associations.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 75

B2B Creativity Film Trade Shows 75

The Hoffman Agency

FEBRUARY 17, 2020

I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 51% say finding leads that convert.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Blogs – an executive’s own, plus a commenting strategy for others. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 173

Survey Media Relations Pitching Media 173

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Say yes to the virtual or in-person panel discussion or guest blog post. But remember – the internet lives forever. Where does your content live?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 121

Media B2B Groups Conference 121

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Last week I got a list of media registered to attend a popular trade show. The alternative?

Media Relations 85

Media Relations Media Trade Shows Journalism 85

5W PR

JUNE 10, 2024

For professional haircare brands, in-salon events give an opportunity to engage with B2B and B2C editors as well as stylists for firsthand experiences, while speaking one-on-one with brand spokespeople. The post PR Strategies to Support Professional and Personal Haircare appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media 106

Media Advertising Advertising Print 106

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.

Automotive 111

Automotive Technology Transportation Trade Shows 111

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Most Influence B2B Purchase Decisions? Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. Watch for the next installment in our Procurement blog series. There’s more satisfaction.

Automotive 78

Automotive Agency Mobile Trade Shows 78

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 67

Marketing B2B Print Technology 67

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. If that hasn’t swayed you already, influencer marketing can also result in: New, original content creation: Influencers can create authentic content in the medium that resonates best with their audiences, such as blog posts.

Marketing 45

Marketing Trade Shows Local B2B 45

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR 20/20

OCTOBER 5, 2017

Another real-world example: The Corzan® Industrial Systems’ corporate blog , which Jorge started, caters to industrial engineers interested in chlorinated polyvinyl chloride (CPVC) applications. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics.

Marketing 45

Marketing Engineering Resources Corporate 45

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Show you how a brand could actually go from conception to reality with marketing AI. Our business is largely B2B, selling widgets for machinery used in the oil and gas industry. But, we still invest a lot in trade shows.

How To 41

How To Marketing Software Tools 41

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

Publicity 78

Publicity Industry Data Trade Shows 78

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Let me introduce the idea and then explain why I think it’s relevant to B2B marketing.

Case Study 115

Case Study B2B Study Marketing 115

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Attend industry events – trade shows, webinars, conferences, etc. – Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Burrelles Fresh Ideas

MARCH 5, 2024

Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. User-generated content/word-of-mouth recommendations. Product roundups by other content creators.

Media 98

Media Nonprofit Pitching Analytics 98

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally.

Branding 102

Branding Brand Marketing Facebook 102