ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Industry events. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B B2C Product Launch Creativity 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient interview prep. It’s better for everyone if objectives are precise. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 127

B2B Company Survey Enterprise 127

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. But, what about B2B brands?

Branding 215

Branding Brand Instagram Video 215

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Your customers are consumed with uncertainty and, in some cases, vanishing.

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

JANUARY 30, 2024

That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools. B2B spends too much to be careless with unsubscribe In B2B marketing , we spend a lot of time and money getting an email address. click the image for higher resolution) 1.

Survey 148

Survey Marketing B2B Content Marketing 148

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media. Ask if you can create a casual interview series for their website. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. But there are surprising parallels.

Pitching 193

Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Nothing frustrates journalists more than being offered an interview or an exclusive, only to learn the top exec or founder isn’t available for questions. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

According to research by B2B research platform Clutch.co , the widely publicized PR storm actually made some fliers feel less safe. Even seven months later, some 30% of consumers said they would not fly on United. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Branding 149

Branding Brand Storytelling B2B 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

OCTOBER 9, 2019

A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. ” But relatively little B2B content talks to buyers like they’re human being. Using the same vocabulary as your consumers helps consumers feel closer to a brand.

How To 104

How To Marketing B2B Exercises 104

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Step inside other innovative PR teams: Read our interview with Andrew Jennings, the lead of Ketchum’s Agile team ‘Storyworks’ here.

Measurement 137

Measurement B2B Google Financial 137

ImPRessions - Crenshaw Communications

MAY 24, 2016

Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. Practice also helps you control the direction and focus of a media interview, by maintaining focus on what matters most.

Interviews 136

Interviews B2B Pitching Company 136

Prowly

MARCH 12, 2025

B2B companies care about mentions in trade publications. Reputation management Let's say a CEO of your company gives a controversial interview. That's why print is evolving, adapting to consumers, and going digital. It's also extremely time-consuming, especially when you're trying to report your work's impact.

Print 104

Print Strategy How To Newspapers 104

Shift Communications

JULY 20, 2016

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program. And clients turn to us to solve them.

B2B 60

B2B How To Trends Report 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. No product news, no overly salesy B2B messaging, no marketing jargon.

Media 100

Media B2B Data Pitching 100

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. This channel is great for fun, upbeat and visually engaging video footage. On Twitter videos can be up to 140 seconds long.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

This works well in our field of B2B tech PR, but it’s a pretty universal principle. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159