Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. As a cable company, Comcast is notorious for poor customer service. These were tweets that could wreck most corporate PR efforts.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. So what can you do?

Community 93

Community Facebook How To Web 93

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. And in B2B marketing it already does. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

OCTOBER 16, 2017

Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” If you look at social just from a corporate responsibility standpoint, it still stretches across a variety of different functions so comms is responsible for, sort of, what is the corporate official message on a lot of things.

Media 202

Media Storytelling Technology Data 202

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I 5) Alignment of marketing and customer success.

Social Media 97

Social Media Marketing Media Creativity 97