The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Sword and the Script
SEPTEMBER 10, 2024
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.
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