ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. When I say “content,” I’m not just talking about top-funnel blog posts or infographics.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Sword and the Script

FEBRUARY 24, 2015

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. CEOs Press for Marketing ROI.

Mobile 60

Mobile Study Survey Marketing 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Every one of the blogs that Forbes’ magazine featured in its “ 10 B2B Companies That Show What a Killer Blog Looks Like ” identifies the author of its posts.

Blogging 48

Blogging Employee Corporate Google 48

Solo PR Pro

OCTOBER 4, 2016

Tell your client’s product creation story or share scenes from a conference or trade show. Whiteboard videos can be very effective for B2B by demonstrating common problems in the buyer’s journey. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers.

Video 71

Video Tools Trade Shows eBook 71