Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Set Realistic Goals for Product News. That’s why it’s important to set realistic goals and expectations for product launches. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. And even in "formal" B2B industries, having an online presence on social media is a must.

Branding 104

Branding Brand How To Measurement 104

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. So many in fact that we often overthink our plan of attack to overcome them. Matt Trocchio. Vice President.

B2B 60

B2B Interviews Product Launch Strategy 60

Waxing UnLyrical

DECEMBER 7, 2011

He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. My Wake Up Call.

Product Launch 99

Product Launch Social Media B2B Corporate 99

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. >>> Looking for help with B2B tech marketing and PR? What do they find credible? You can download it here. >>>

Journalism 147

Journalism Media Relations Report Media 147

PRSay

AUGUST 29, 2024

Two decades later, our setup is rarely questioned, in part due to WFH’s growing acceptance and in part due to our steady reputation for successfully helping B2B tech and healthcare companies to build their brand, raise visibility and drive sales. Her career also includes tenures at Hill & Knowlton/Blanc & Otus and SocketPR.

Strategy 78

Strategy Real Estate Agency B2B 78

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Not a bad breakdown.

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

JULY 20, 2023

CES draws an international, diverse audience. 2023 ’s data suggests that the CES show continues to attract an international audience – providing a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence. Looking for strategic PR advice for CES 2024?

Automotive 57

Automotive Mobile Transportation Internal 57

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. You can share them as standalone posts or use them as part of a broader, social media campaign, both organic and paid.

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Branding 40

Branding Brand How To Employee 40

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Internal communications. Industry PR (B2B). Another agency I worked at ( Spotlight PR ) provided specialised services in media relations, industry PR (B2B), and marketing PR. Single PR project. Digital PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

FEBRUARY 28, 2025

So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. How do you think about this internally? So yeah, there’s kind of awareness days. They’re quite a good one to do around as well.

Strategy 62

Strategy SEO Pitching Banking 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Scenarios of potential crisis Begin with a brainstorming session, conjuring up all possible crises the company could face within the B2B tech realm. Training and drills A plan on paper is just the first step.

Crisis Management 78

Crisis Management B2B Crisis Company 78

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A big new product launch typically happens once in a couple of years at best. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches. That is a risk. It’s a framework, Ben.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. This makes it easy for internal and external collaborators to work on collateral and create consistent campaigns. #4

Branding 80

Branding Brand How To Guidelines 80