ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient interview prep. It’s better for everyone if objectives are precise. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The client details features and benefits of a new B2B tech product but they fail to materialize. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The story can then be released to other media after the exclusive runs.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does. How Has PR Changed?

Interviews 113

Interviews Publicity Technology Social Media 113

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Product Launch Strategy 60

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. And even in "formal" B2B industries, having an online presence on social media is a must. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A big new product launch typically happens once in a couple of years at best. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR teams must put in the same level of planning and preparation for an analyst meeting that they would for a journalist interview. Plan, practice and prepare.

B2B 120

B2B Trends Product Launch Report 120

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with literally thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. With such a narrow B2B audience, many that we already have existing relationships with, we don’t actively use a wire service.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. >>> Looking for help with B2B tech marketing and PR? When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it. You can download it here. >>>

Journalism 147

Journalism Media Relations Report Media 147

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from nearly every single company within the industries that they cover participating at the show. “But we’re already registered!

Automotive 107

Automotive Mobile Technology Resources 107

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Insurance Insurance 54

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. Author: Jim Bianchi Jim is president and founder of Bianchi PR.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

Critical Mention

AUGUST 29, 2019

If you’re a B2B organization selling to other big-named businesses, you might consider a more formal tone. For example, you should consider interviewing other business pros for your blog or a podcast. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates.

Company 81

Company Branding Brand B2C 81

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. How customers perceive Appleinnovative, premium, reliable (or expensive and restrictive, depending on experience).

Branding 80

Branding Brand How To Guidelines 80

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334