ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

Prowly

JANUARY 23, 2025

In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. This feature is especially useful for targeting B2B bloggers, whose traffic and audience data are usually shrouded in mystery.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. And as I look back on those times, I think the economy in B2B SaaS feels reminiscent of the dot-com bubble (failed unicorns are arguably a product of irrational exuberance).

B2B 164

B2B Government SMB Real Estate 164

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Writing Agency 368

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners.

B2B 136

B2B Branding Brand Trade Shows 136

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 120

Survey B2B Marketing Interviews 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 121

B2B Marketing How To Survey 121

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Help a B2B Writer Help a B2B Writer is a platformless service that connects experts with B2B publishers.

Case Study 116

Case Study Pitching B2B Tools 116

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Good questions for a tech PR interview. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. 42% of reporters say credibility is the top challenge facing journalism Credibility is the lifeblood of news and while B2B, which is my focus, doesn’t see as much turmoil over “fake news” as other sectors, it’s still top of mind for reporters.

Survey 183

Survey Journalism Report Pitching 183

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client details features and benefits of a new B2B tech product but they fail to materialize. The best rule, of course, is to slightly underpromise and overdeliver — in writing. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Some examples include: Solicit interviews with independent speakers and panelists.

Trade Shows 100

Trade Shows B2B Conference Marketing 100

Flack's Revenge

JULY 28, 2020

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). PR tips for B2B startups, on B2BNXT.

Branding 136

Branding Brand Interviews Video 136

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Remote voice and video communication are critical to PR work, from client meetings to media interviews. UberConference.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem. But there are surprising parallels.

Pitching 193

Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

So there’s the anatomy of an effective tech media pitch for B2B companies. When the reporters says he wants to do the interview and plans to write a story, it’s time to get on base — arrange the interview and supply every element the outlet needs to make it home.

Pitching 180

Pitching B2B Interviews Employee 180

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 82

B2B Media eBook Interviews 82

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Another big mistake is writing content for search engines, rather than writing for your audience. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

JUNE 26, 2018

Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Shift Communications

JULY 20, 2016

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program. And clients turn to us to solve them.

B2B 60

B2B How To Trends Report 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 170

Leadership Industry Conference Trade Shows 170

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: What advice do you give B2B companies when they’re defining lead-generation strategies?

Interviews 65

Interviews B2B Measurement Blogging 65