B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. Check out our services.]. I didn’t pitch it.

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. It’s also a great place to have conversations around hot topics in tech, leadership and current events. .

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Are you a B2B company? Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter?

Leadership 98

Leadership How To Trade Shows Pinterest 98

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 173

Survey Marketing B2B Study 173

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. Pitching thought leadership content to Fast Co. is pretty damn hard.

Leadership 112

Leadership Media Pitching B2B 112

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. The scramble to salvage vital pieces of the B2B marketing mix has produced a positive by-product. That was then.

Conference 299

Conference B2B Meeting Fashion 299

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 94

Media Relations Automotive Media Survey 94

5W PR

NOVEMBER 25, 2024

In the competitive landscape of B2B tech, effective public relations can be a game-changer. Implementing these strategic PR tactics and continuously measuring and analyzing results can build credibility, foster trust, and drive business growth in the competitive B2B tech landscape.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

JUNE 3, 2024

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR. SEO and B2B Tech PR SEO forms the bedrock of organic visibility.

SEO 78

SEO B2B Engineering Leadership 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But much of the art of media relations and PR involves making real connections.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Behemoths build ‘walled gardens’.

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. In a B2B purchase decision, third-party influence is a powerful way to capture customer interest.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Let me give you an example. The Evolution of a […].

Leadership 103

Leadership How To Examples Publicity 103

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 95

Survey Media Relations Corporate Communications 95

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Thought leadership content is persuasive.

SEO 227

SEO Agency Policies Reputation 227

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Another 46% will spend the same about of time and just 12% will spend less time on Twitter.

Twitter 102

Twitter B2B Brand Branding 102

ImPRessions - Crenshaw Communications

JULY 28, 2023

Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. Chili Piper is an inbound conversion platform for B2B revenue teams. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. Contributed articles are an important way to earn visibility for new ideas, especially the sort that has not been covered by the media or isn’t generally well understood. A Data-Driven Answer for B2B]. Talk to Us!

Leadership 60

Leadership B2B Pitching Technology 60

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Hosted by co-founder of LinkedIn, Reid Hoffman, Master of Scale sets out to describe and prove theories that explain how some of the best entrepreneurs succeed.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JUNE 28, 2023

For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. Navigating PR for disruptive B2B technologies The B2B tech PR perspective presents its own set of challenges as it pertains to disruptive technologies.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. See these related posts: Media Relations: Proven Ways to Get More Out of It.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). B2B Content Marketing ).

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. If you’re in the B2B arena, this is a critical space to amplify in 2020. What’s in your sights for the coming year?

Trends 168

Trends Nonprofit Consumer Newspapers 168