5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Branding Brand 88

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Further, George Lucas seemingly draws on real historical events in his storytelling.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard. That engagement presents prime opportunities for branding and thought leadership.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 106

B2B Study Company Leadership 106

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Filling the funnel starts at the top, with awareness. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Lead Generation. Scale & Alignment.

Leadership 106

Leadership Branding Brand How To 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. However, stories are inherently different and it’s the stories people remember.

Creativity 60

Creativity Storytelling B2B Film 60

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Quality PR practitioners are expert storytellers. Authentic interactions, entertaining content, and honest storytelling can capture hearts and minds in ways paid advertising cannot. Technology firms can face crises ranging from regulatory issues to leadership changes. PR creates brand advocates .

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Something similar has happened in B2B marketing over the last 20 years.

Writing 211

Writing Communications Marketing B2B 211

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. And even in "formal" B2B industries, having an online presence on social media is a must. This helps you internally and makes it easy to hire contractors for creative work.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

JULY 28, 2023

Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. Chili Piper is an inbound conversion platform for B2B revenue teams. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Deirdre Breakenridge

APRIL 10, 2017

Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts. Five years ago, no one expected their PR firm to have video storytelling capabilities. Some of us are great at executive media coaching and pulling together top-tier media tours. How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media.

B2B 60

B2B Social Media Company Media 60

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Give our services a try.

Survey 114

Survey Industry Leadership Study 114

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. What are some core videos (product demonstration, thought leadership, e.g.) that most any brand can make? Product/plant demonstrations are very popular, particularly among B2B brands.

Video 120

Video Branding Brand Trends 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% 13) Storytelling the hottest trend in PR in 2018.

Survey 107

Survey Marketing B2B Content Marketing 107

The Hoffman Agency

FEBRUARY 3, 2025

Her focus on B2B enterprise, venture capital, and semiconductor clients, underscores her ability to provide senior marketing and communications counsel to visionary founders and teams. Hoffman’s unmatched expertise in unraveling complexity, global footprint, and storytelling approach was a natural fit.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

5W PR

OCTOBER 8, 2024

Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level. Thought Leadership Establishing a brand as a thought leader in its industry enhances its reputation, attracts new customers, and influences market trends.

Branding 78

Branding Brand Crisis Management Leadership 78

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. If you’re in the B2B arena, this is a critical space to amplify in 2020.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. Here’s an example.)

Pitching 131

Pitching Media B2B Examples 131

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 154

Employee Print Writing Survey 154

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

MARCH 14, 2017

Creative Storytelling as the Soul of B2B Marketing [UML]. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. Moreover, the effectiveness is likely to diminish with every use as initial reactions devolve from curiosity or alarm – to indifference or even anger.

Marketing 74

Marketing Creativity Leadership Storytelling 74

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand. Don’t be Dull.

Social Media 60

Social Media Storytelling B2B Media 60

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. Do they have women leadership? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. Let me give you an example. Financial apps that help you grow your savings? GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60