Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. He has attended and worked CES many times over the past 10 years, recording a personal best of covering 13 miles while working the show floor in one day.

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Landis PR

FEBRUARY 7, 2022

The same holds true for content creation, which is a cornerstone of any B2B communications plan. Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Lots of swag?

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Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

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Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Creating opportunities for customers to know, like and trust you on personal level is handy to have when you ask for a B2B media reference. 1) Soft interviews on your company blog.

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B2B Media eBook Interviews 81

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 8) Lead nurturing and touch point.

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Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. And for information about exhibiting at CES2025, keep an eye on the CES website here.

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Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. But remember – the internet lives forever. Where does your content live? Channels should integrate AND reach your target customers. More of a consumer audience?

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Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

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Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

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Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Author: Jaclyn Bussert.

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Technology Automotive Trade Shows Hotels 86

Shift Communications

NOVEMBER 4, 2016

Do you have experience in B2B tech but want to broaden your knowledge to consumer clients? This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement.

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Agency Healthcare Trade Shows Measurement 60

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers. Author: Jim Bianchi.

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Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you. Better results.

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Automotive Agency Mobile Trade Shows 78

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. Electrified, connected and autonomous vehicles are quickly changing the game, not only for automakers, but for the entire supply chain environment.

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Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 17, 2024

Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a trade show will take priority. I joined Robotics 24/7 as its Editorial Director in December 2023. Any pet peeves with PR people?

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Meeting Sports Trade Shows Journalism 52

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.

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How To Media Trade Shows Publicity 96

Garrett Public Relations

FEBRUARY 12, 2020

They’ve done little or no content marketing, social media or […]. Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared.

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Company Marketing Mobile Content Marketing 101

MaccaPR

DECEMBER 19, 2016

Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers.

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Marketing Content Marketing Pinterest LinkedIn 48

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

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Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Give our services a try.

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Survey Media Relations Pitching Media 173

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

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Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. These relationships aren’t built overnight, they take time and consistent outreach to create a trustworthy bond that can be relied upon. The same is true for PR pros. Author: Jim Bianchi.

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Publicity Automotive Transportation Trade Shows 106

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

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Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Public relations won’t become any easier in 2021. Do you blog regularly? Do you have a PR strategy?

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