ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . But can we say that for sponsored content ? Does it have the same impact as earned media? . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media?

Pitching 131

Pitching Media B2B Examples 131

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 146

B2B Marketing Survey Software 146

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 143

B2B Trends Video Course 143

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 111

Storytelling Communications Case Study Publicity 111

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. But that’s not how things work— not when there are dozens of notable deals pitched daily. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 183

Survey Marketing B2B Study 183

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts.

Travel 281

Travel Technology Conference LinkedIn 281

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 103

Storytelling Communications Case Study Publicity 103

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 106

B2B Study Company Leadership 106

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

It’s not enough to just pitch stories anymore. Top PR teams do more than merely pitch media. Quality PR practitioners are expert storytellers. Authentic interactions, entertaining content, and honest storytelling can capture hearts and minds in ways paid advertising cannot. PR builds key relationships.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Details like that make a byline more than just another pitch. And you want an SME to paint that picture for you.

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

OCTOBER 29, 2014

You can’t pitch Facebook — put the “Dear Facebook, a new startup is going to disrupt …” letter away — but PR needs to put its technical chops to work in understanding what it takes for a client to gain more than its fair share of that 20 percent traffic. Do B2B audiences depend on the FB News Feed to find stories related to their jobs?

Facebook 148

Facebook Media Storytelling Retail 148

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. When we look at how ad tech and B2B tech businesses use AI for their own benefit, those uses are often well-suited for PR work. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Something similar has happened in B2B marketing over the last 20 years. Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. But the real opportunity for PR and marketers may be voice storytelling. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Course Technology Creativity 186

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling.

Pitching 140

Pitching Infographics B2B Study 140

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . My B2B clients are more open to sponsored content. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business.

Agency 195

Agency Strategy Communications How To 195

Bianchi Biz Blog

OCTOBER 17, 2024

This year, CTA says it will create a new working space for storytellers like content creators and media who are integral in sharing innovations from technology companies. So, to secure any media attention at CES, you will need a great story, a compelling pitch, great timing, lots of preparation, an experienced PR partner … and a little luck.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 212

Marketing Content Marketing Data Social Media 212

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.”

B2B 74

B2B Content Marketing Trends Marketing 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations.

Storytelling 60

Storytelling Data Data-Driven PR Print 60